Impact of spam advertisement through e -mail: A study to assess the influence of the anti-spam on the e-mail marketing

Abstract

Several companies suffered from considering their e-mail advertisements as a spam. While others advertising those
companies by employing spam technique to advertize the products, which makes an abusive use of the e-mails of
users. In general, spam system classify the e-mails into wanted and unwanted massages, wanted massages are
found in the inbox of the e-mails, while the unwanted massages are directed to the spam box. In many cases, antispams have several wrong estimations, although, the great roll of the anti-spam systems in term of privacy, security
and protecting e-mails from any attacking cannot be ignored. From another view, spam cost the companies too much
by assuming the advertisement massages as spam. Recently, most of the researchers are suffering from the spam
false estimations; they tried to move toward approaches that minimizes the false positive estimations. In the
literature, spam false estimations are considered as the main problem on e-mail marketing service (EMS). In this
work we will illustrate the problems by investigating e-mail marketing service with many companies. In this paper
also, we will describe the impact of the anti-spam on the e-mail marketing system by surveying the expert on the area
of marketing. We analyze every single question with more than 70 specialists on marketing and their opinions have
been recorded and analyzed in this paper. The analysis of the data shows anti-spam has directly affected the e-mail
marketing services.