The impact of understanding duties at the level of internal integration between logistics and marketing functions: Case of Slovene retailers

Abstract

Duplication of tasks or activities in companies is a frequent occurrence. On one hand, this results in
time lost, on the other hand it may cause disharmony between work results. Logisticians often define
integration within the framework of the supply chain, yet they neglect the internal integration or the
integration between individual departments or functions in a company. Defining internal integration and
its level as well as the connection with the level of the right understanding of the duties is the basis of
this research. Quantitative research focuses on the way the level of the right understanding of duties of
logistics employees influences the level of internal integration between logistics and marketing
function.