A hybrid performance evaluation system for notebook computer ODM companies

Abstract

The aim of the paper is to fulfill this need by building a conceptual framework for measuring the business
performance of notebook computer ODM (Original Design Manufacturer) companies carried out to investigate how
performance is understood and to identify the potential dimensions to improvement. In the process, a multiple
criteria procedure is used to assess the performance in these companies. We explore the performance-evaluation
systems by using fuzzy AHP and VIKOR techniques. The evidence from the investigation showed that supply chain
capability and manufacturing capability are the top two indicators for the notebook computer ODM companies’
performance. Furthermore, it was found that Quanta and Compal have the relative high business performance
among these companies. The research provides evidence which establishes whether benchmarking provides a real
and lasting benefit to notebook computer ODM companies. A series of managerial implications are set forth and
discussed.