Consultation-based entrepreneurial/business learning: Malaysia experience

Authors

  • Ahmad Raflis Che Omar
  • Suraiya Ishak
  • M. Radzuan Rahid

Keywords:

Entrepreneurship, learning, experiential-learning, entrepreneurship development, consultationbased training, Malaysia.

Abstract

The purpose of this article is to describe the implementation of the business-consultation training as
adopted by National University of Malaysia (UKM) and to evaluate the learning mode exhibit in such
program based on experiential learning theory. This paper also highlights factors that contribute to the
success of such program based on the observation of SMIDEC-UKM consultation-based program.
SMIDEC-UKM consultation-based learning program fits the Kolb experiential learning theory and Lewin
Field Theory. Such program has exposed varsities students to real-business cases, hence enabling the
application and practice of their classroom knowledge. In addition, new knowledge can be gathered
directly from the field. This paper is innovative at reviewing the implementation of entrepreneurial
experiential learning method in developing country (Malaysia) and providing critical argument based on
theories of experiential learning.

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Published

2019-02-02