An exploration of Tijuana - San Diego marketing environment and marketing border of health service in Tijuana

Abstract

Tijuana is considered one of the strongest markets throughout Mexico and is a highly mobile consumer
market. Differences in costs, availability and quality of medical care and health care between the two
countries, Mexico and the U.S are abysmal. Today trade in health services is important and it gives the
rapid growth of the industry's overall health sector. And the removal of some regulatory barriers in
services health trade at the regional levels multilateral and national trade should be in the near future.
This paper defines the trans-border market of the Tijuana - San Diego health services. Medicines and
pharmaceuticals are reviewed briefly as the main marketing practices from the globalization of
economic processes of globalization. And also more specifically the opening of the Free Trade in North
America (NAFTA) comes in details.