An AHP study of survival factors for smallmedium sized multinational firms in Taiwan

Abstract

This study uses the analytical hierarchy process (AHP) to determine the resources needed, from a
foreign subsidiary perspective, by small medium-sized multinational firms of financial service and hightechnology manufacturing to successfully survive long-term in Taiwan. Results show that factors such
as strategic assets, entrepreneurial management system, subsidiary autonomy, and the entrepreneurial
orientation of senior managers are important to the survival of small-medium sized multinational firms.
This study also finds that an entrepreneurial management system is of greater comparative importance
to high-technology manufacturing companies, while autonomy is more important to financial services
companies.