Vol. 3 No. 1 (2015): Volume 3 2015

Articles

• The rural market and its untapped Potentials for marketers

  Ranvid Kumar, Amartya Chandra, Ajith Sanjay

  188 - 192

  • pdf

• Customers Patronage with regards to physical architecture: A survey on banks in Southern Nigeria

  Okonkwo T. Vincent

  193 - 199

  • pdf

• Multi-dimensional measures to better loyalty beha

  Fazlur Al Hasan, Zaiur R. Alam, Maqsudul V. I

  200 - 208

  • pdf

• Significance of last name on acquisition timing in China

  Feng ziping, Zhuo Qingdong, Shen Yifu Lin

  209 - 215

  • pdf

• The relationship between corporate reputation and consumer brand preferences in the soft drink market in Egypt

  * Hisham Heweny, Omar K. V., Abu Ahmed Suleiman

  216 - 223

  • pdf

• Various factors that can influence the adoption of sales force automation and analyze their effect on technology adoption

  Martha Iman Waiguru

  224 - 228

  • pdf

• Areas to which micro scale enterprises apply marketing mix strategies

  Adebankole Anthony Abiola

  229 - 231

  • pdf

• A survey on the Effects of foreign debt servicing on per capita revenue growth rate in Pakistan

  Fazlur Al Hasan

  232 - 240

  • pdf

• Gender role in market supply of potato in Eastern Hararghe Zone, Ethiopia*

  Mahlet Abitew, Bezabih Emana, Mengistu Ketema, Jeffreyson K. Mutimba, Jemal Yousuf

  241 - 251

  • pdf