Review procedure

The review procedure for the African Journal of Agricultural Marketing is meticulously structured to ensure the publication of high-quality research that contributes to the understanding and advancement of agricultural marketing practices across the continent. Upon submission, each manuscript undergoes an initial editorial assessment to confirm adherence to the journal's formatting guidelines and ethical standards. If the manuscript meets these preliminary criteria, it is forwarded for peer review, where two to four independent experts in agricultural marketing and related fields are selected to evaluate the work. Reviewers assess the manuscript based on several critical factors, including the originality and relevance of the research question, the robustness of the methodology, the clarity and coherence of the writing, and the significance of the findings for agricultural stakeholders and policymakers. Typically, reviewers are allotted 2-4 weeks to complete their evaluations. Following the review process, the editorial team compiles the feedback and recommendations, categorizing the manuscript as accepted, requiring minor revisions, requiring major revisions, or rejected. If revisions are necessary, authors receive detailed comments and are given a specified timeframe to address the reviewers' concerns before resubmitting their manuscript. The editorial team then reviews the revised submission, which may be sent back to the original reviewers for further assessment. A final decision is made based on the comprehensive feedback received, and authors are promptly notified of the outcome. Once a manuscript is accepted, it undergoes final editing and formatting to ensure it meets the journal's publication standards. This rigorous review process not only upholds the integrity of the journal but also facilitates the dissemination of significant research that enhances agricultural marketing strategies, ultimately benefiting farmers, marketers, and consumers throughout Africa.