Editor Guidelines

The African Journal of Agricultural Marketing is dedicated to publishing high-quality research that contributes to the understanding and advancement of agricultural marketing practices across the continent. Editors play a pivotal role in this mission by ensuring that all submitted manuscripts undergo a rigorous and impartial review process. They are expected to uphold the journal's ethical standards, including maintaining confidentiality, impartiality, and transparency throughout the editorial workflow. Editors should actively seek out and select qualified reviewers with relevant expertise in agricultural marketing to provide constructive and insightful feedback on the manuscripts. They are responsible for making informed decisions based on the reviewers' evaluations, considering the originality, significance, and methodological rigor of the research presented. Clear and respectful communication with authors is essential, as editors must provide detailed feedback and guidance for revisions when necessary. Additionally, editors must remain vigilant in identifying and managing any potential conflicts of interest and ensure that all published research adheres to ethical guidelines regarding research conduct and publication. By fostering a collaborative and supportive environment, editors contribute to the journal's goal of promoting innovative research and best practices in agricultural marketing, ultimately benefiting researchers, practitioners, and policymakers in Africa and beyond.