Customers’ Attitude towards Product Brand and Warranty/Guarantee option: An Empirical Study on Electronic Products User in Dhaka City in Bangladesh

Abstract

This study aims to investigate the customers’ attitude towards brand of the product and guarantee or
warranty of the products. Results from the study indicate that for purchasing electronic products
customers prefer brand rather than guarantee or warranty of the products. The results also revealed that
better brand product provide better warranty that brings the study to recommend on during purchasing
electronic goods, customers’ should emphasize on brand of the product. The analyses provide that there
are no meaningful differences between the customers who prefer brand and customers who prefer
warranty/guarantee