Assessing mechanism for pre-development stage of new product development by stage-gate model
Keywords:
Stage-gate model, pre-development stage, new product development (NPD), analytical hierarchy process (AHP), activity-based costing (ABC), return on investment (ROI)Abstract
he fast-paced changes in production technology and keen globalization competition have caused product life cycles
to be shortened greatly and have appeared to highlight the role of new product development. New product
development will not only promote the competitive advantage but will also keep the organization survival. This paper
focuses on the pre-development stage of the new product development because each stage input costs will be more
than the preceding one. Therefore, this paper uses the scoring model and financial method in stage-gate model, and
combined with AHP, ABC and ROI methods, to construct a stage-gate funnel model of pre-development stage for
filtering the creative and innovative projects assessment mechanism of new products. This paper suggests that using
this integrated, objective and precise mechanism will increase the successful opportunities of new product and
promote the operational effectiveness of organizations
