The impact of information specificity in recruitment advertisements on the application pursuit process in Pakistan

Abstract

Recruitment ads play a very important role in generating pool of applications. The aim of all recruitment ads is
to attract as many as possible applications for generating hiring options. This study investigates the impact of
specificity of information on application pursuing process. Four recruitment ads were used (two general ads
and two specific ads) to check their impacts on application pursuing process. The results showed that three
variables including ad information, ad appropriateness and ad truthfulness have significant differences for
specific job ads and general job ads, while application pursuing process is generally the same for both
specific and general job ads.