Risk perception and adoption of technology: An empirical study of personal computer use for Pakistani managers

Abstract

Risk associated with use of information technology (IT) may adversely affect the performance of
organizational members. In the past, a number of researchers had applied technology acceptance model
(TAM) to measure the use of IT, but overlooked the use of personal computers under security threats. The
current study presented a modified model of TAM with an additional construct of Perceived Risk (PR). Under
the modified model, PR is taken as a direct determinant of attitude toward using computers. A survey of 431
Pakistani managers was conducted through validating questionnaires. SPSS was used for data measurement
and regression analysis was done to measure the relationship among the observed constructs. It was found
that modified model of TAM works well in the socio-cultural environment of Pakistan. PR was found to have a
significant relationship with attitude towards using computer and it was concluded that risk factor is reduced
when the use of computers is enhanced.