An examination of the effects of some factors on behavioral intentions (A new model)

Abstract

The purpose of this paper is to construct a new model for factors that affect consumer behavioral intentions
in a shopping center context in Shiraz (Iran). Data were gathered at three large shopping centers in Shiraz
(Refah, Fajr and Zeitoon shopping centers). The data were collected over a two-week period in these
shopping centers. From the 647 returned questionnaires, 592 usable responses were analyzed. The
measures were subjected to confirmatory factor analysis to examine the reliability and validity of the
hypothesized model. The results revealed that: customer satisfaction most influenced by perceived value;
customer satisfaction positively influenced positive attitude, trust and adjusted expectations; trust and
adjusted expectations positively affected positive attitude. Finally the findings indicate that behavioral
intentions most influenced by positive attitude