FRIEDRICH. Analysis of Market Traders’ Adoption Behavior Using the Theory of Planned Behavior and the Technology Acceptance Model. Global Journal of Food and Agribusiness Management, [S. l.], v. 15, n. 1, p. 1–13, 2024. Disponível em: https://elixirpublishers.in/index.php/asst/article/view/3295. Acesso em: 6 aug. 2025.